I've got a confession to make. There is a new website that is capturing an increasing number of spare minutes in life. It provides an endless stream of visual inspiration, and every time you use it, you can't help but feel a bit more creative. Yep, I'm in love with Pinterest, the latest over-hyped tech media darling.I did try to resist it, I swear. When I saw the first blog posts about it, I thought I didn't need a service like that. I tried to convince myself that Tumblr and Instagram were enough for me. And I didn't want to fall into the whole "women love Pinterest" stereotype. But then, as the hype kept growing, I gave in to my curiosity and a professional dedication to trying out all the new cool social services in town. And I haven't looked back ever since. Why is that, and why does it matter?