According to last year's AdMod Mobile Metrics Report, nearly three quarters of Android users are male. Sure, other tech gadgets and smartphone operating systems do tend to show a slight male bias, but why is the percentage of Android female users so dramatically low? And can anything be done to make Android more appealing to women?
These were the two key questions I tried to answer while searching for a topic to present at the recent MobileCamp Ljubljana, Android edition. I was pretty sure more than three quarters of the audience at the event would be male (I was correct), so that seemed like a nice topic to explore with the guys, mostly app developers.
You can see the slides from my talk embedded below. As the slides attracted quite some interest on SlideShare (my first presentation that got featured on the homepage!), I also decided to do a little write-up on my blog, to expand on some of the key points.